In the final installment of the eCommerce Knowledge Series on Content Creation, we focus on how to strategically structure A+ Premium Content for your Amazon listings. This section of the product page—located just below the product description—is a key opportunity to visually engage customers and provide the information needed to convert shoppers into buyers.
Why A+ Premium Content Matters
Unlike thumbnail images, A+ Premium Content allows customers to scroll through an engaging display of visuals, features, and benefits without needing to click. This seamless presentation style is crucial, as most shoppers prefer scrolling to navigating through individual images. Done correctly, it can be the deciding factor in whether a customer makes a purchase.
Module-by-Module Strategy for A+ Premium Content
Here’s a proven structure for creating compelling A+ Premium Content that captures attention, builds trust, and drives conversions:
Module 1: Strong Visual Showcasing Product Purpose and Brand
Start with an attention-grabbing image or video that communicates the product’s purpose and aligns with your brand identity.
Use lifestyle imagery that shows the product in action. For example, a coffee maker might be shown in a cozy kitchen setting with someone enjoying a fresh brew.
Modules like Premium Full Image, Premium Background with Text, or Premium Video work well here to establish an emotional connection and immediately clarify the product's value.
Modules 2-4: Highlight Key Features and Benefits
These modules are the heart of your A+ Premium Content. Answer the question: “Why should I buy this product over the competition?”
Highlight unique features or benefits such as premium materials, durability, or ease of use. Use a mix of modules to present these dynamically:
Premium Single Image with Text to emphasize one key feature.
Four Image with Text for comparing two complementary benefits side by side.
Hotspots Module for an interactive showcase of intricate product details.
Image Carousel for displaying multiple use cases or product variations.
Module 5: Lifestyle Image to Relate to the Customer
Help customers imagine using the product in their own lives by showing it in a relevant setting. For example, fitness equipment might be displayed in a home gym, being used by someone working out.
This module creates an emotional connection, making the product feel relatable and desirable.
Modules 6-7: Specifications, Q&A, or Comparison Table
Provide the detailed information customers need to finalize their decision. Depending on the product, choose two of the following options:
Specifications Module: Ideal for products like electronics or furniture, where dimensions, materials, and compatibility matter.
Q&A Module: Address common customer questions and resolve concerns upfront.
Comparison Table: Useful for products with variations (e.g., colors, models). A side-by-side view helps customers quickly decide which option suits them best.
Best Practices for A+ Premium Content
Visual Cohesion: Ensure all modules flow together seamlessly with consistent colors, fonts, and design elements to create a professional, unified look.
Mobile Optimization: Remember that overlay text appears below images on mobile devices, so ensure mobile images are appropriately formatted.
Tailor to Your Product: Adjust your modules based on the product’s unique attributes. For example, technical products may require more focus on specifications, while lifestyle products should emphasize emotional, aspirational imagery.
Conclusion
A+ Premium Content offers a powerful way to enhance your Amazon listings by combining visual storytelling with detailed product information. By following this structured approach and tailoring it to your product, you can create an engaging, high-converting listing that stands out from the competition.
Check out the video below for a complete walkthrough of building your A+ Premium Content. And don’t forget to subscribe for more eCommerce insights. Thank you for following this series!