Insights

Questions from New Amazon Seller Product Approvals and FBA vs FBM

In this video, a new Amazon seller shares their concerns and questions about starting their journey on the platform, which are then addressed in detail. The key issues discussed include how to get approval for listing a new product on Amazon before making a bulk order, deciding between using Fulfilled by Amazon (FBA) or fulfilling orders independently, and understanding where to ship items if opting for FBA.

The first topic covers the approval process for a new product listing. Depending on whether the product is a generic item, a new brand, or an existing brand with a trademark, different steps are required. For generic items, the process is relatively straightforward, while new brands need to be registered in Amazon's Brand Registry. Selling an existing brand can be more complex, often requiring permission from the brand owner and following Amazon's guidelines for approval.

Next, the decision between using FBA or fulfilling orders independently is explored. Fulfilled by Merchant (FBM) offers lower risks and costs but may limit the seller's growth potential. In contrast, FBA provides greater visibility and faster scaling potential by offering the coveted Prime badge, though it involves higher storage and logistics costs.

Lastly, the video addresses shipping logistics for FBA sellers. Sellers won’t know where to send their inventory until they create their first shipment plan after listing their products.

For more details, you can watch the video below where these points are discussed in depth.