Insights

Amazon Ads: Offensive Campaigns

Offensive Campaigns focus on three core tactics that allow you to strategically target your competitor's brand and products, effectively diverting potential customers to your own listings.

  1. Sponsored Products Keyword Campaigns: This tactic involves bidding on your competitor’s brand name using phrase or exact match keywords. By doing so, you ensure your product shows up when shoppers search for your competitor's brand. It’s essential to also include product-specific keywords that align with both your offerings and theirs, keeping your targeting highly relevant to the searcher's intent.
  2. Sponsored Products Product Targeting Campaigns: This method directly targets your competitor’s product listings. Your ads will appear in the "related products" section of their listing pages, making it easier for shoppers to switch focus from their products to yours, giving you an opportunity to intercept sales.
  3. Sponsored Brand Keyword Campaigns: Similar to Sponsored Products Keyword campaigns, this strategy also focuses on your competitor’s brand name, but applies it within Sponsored Brand ads. These ads highlight your brand, and a critical aspect of this campaign is making sure the ad copy clearly communicates why customers should choose your product over the competitor’s. Since the audience has already shown interest in a similar product, it’s crucial to convince them why your product is a better fit.

Offensive Campaigns provide a powerful way to drive traffic and sales away from your competitors by utilizing their brand equity to your advantage. By carefully targeting the right keywords and product listings, you can effectively pull potential customers into your own ecosystem.

Check out the video below for a detailed breakdown of how you can implement these strategies in your own campaigns!