In this video, the discussion centers around how Amazon sellers can address and mitigate negative product reviews, especially those that seem to be the result of customer misunderstandings or fulfillment issues. A seller shared their experience of receiving a one-star review due to a shipping mishap and an incorrect product delivery, leading to speculation about whether the buyer might be taking advantage of the system.
To prevent such issues, it's recommended that sellers consider utilizing Fulfillment by Amazon (FBA) rather than handling their own shipments (FBM). FBA offers reliable delivery and superior customer service, reducing the chances of negative feedback related to fulfillment. If FBA isn’t an option, purchasing shipping labels directly through Amazon can shift the liability to Amazon, allowing sellers to have negative feedback removed in the event of delivery issues.
Another suggestion involves using Amazon’s brand registry tools, specifically the option to contact customers with negative reviews and offer courtesy refunds, which can sometimes prompt the buyer to update their review. Additionally, for sellers launching new products with few reviews, joining the Vine Voices program can help generate higher-quality reviews, as Vine participants often provide detailed feedback with images and videos.
By implementing these strategies, sellers can more effectively manage their reviews, protect their seller rating, and build customer trust.
Watch the full video below to explore more tips and strategies for managing reviews on Amazon.
To prevent such issues, it's recommended that sellers consider utilizing Fulfillment by Amazon (FBA) rather than handling their own shipments (FBM). FBA offers reliable delivery and superior customer service, reducing the chances of negative feedback related to fulfillment. If FBA isn’t an option, purchasing shipping labels directly through Amazon can shift the liability to Amazon, allowing sellers to have negative feedback removed in the event of delivery issues.
Another suggestion involves using Amazon’s brand registry tools, specifically the option to contact customers with negative reviews and offer courtesy refunds, which can sometimes prompt the buyer to update their review. Additionally, for sellers launching new products with few reviews, joining the Vine Voices program can help generate higher-quality reviews, as Vine participants often provide detailed feedback with images and videos.
By implementing these strategies, sellers can more effectively manage their reviews, protect their seller rating, and build customer trust.
Watch the full video below to explore more tips and strategies for managing reviews on Amazon.