The video addresses a common concern for Amazon sellers—how to increase customer feedback, especially in the face of high order volumes but low review rates. The discussion highlights that even with automated review requests and email reminders, the typical review rate remains low, around 1-3%. This can vary depending on the type of product being sold, with lower review rates for commodity items.
The video also shares a strategic tip to boost review rates, emphasizing manual intervention. Instead of relying solely on automated review systems, sellers can use Amazon's "Manage Orders" dashboard to manually request reviews from customers. By navigating through the last 30 days of orders, sellers can click into specific orders and trigger a more authoritative, Amazon-generated email to request feedback. This approach tends to elicit better responses as compared to third-party email tools, which can be perceived as spammy.
An important suggestion involves timing the review request. Sellers should wait until the last couple of days of the 30-day return window before asking for a review, ensuring that the customer is likely satisfied with the product and hasn’t initiated a return. Avoiding requests from customers who have returned items helps prevent negative feedback.
For a more detailed walkthrough and additional tips, check out the video below.
The video also shares a strategic tip to boost review rates, emphasizing manual intervention. Instead of relying solely on automated review systems, sellers can use Amazon's "Manage Orders" dashboard to manually request reviews from customers. By navigating through the last 30 days of orders, sellers can click into specific orders and trigger a more authoritative, Amazon-generated email to request feedback. This approach tends to elicit better responses as compared to third-party email tools, which can be perceived as spammy.
An important suggestion involves timing the review request. Sellers should wait until the last couple of days of the 30-day return window before asking for a review, ensuring that the customer is likely satisfied with the product and hasn’t initiated a return. Avoiding requests from customers who have returned items helps prevent negative feedback.
For a more detailed walkthrough and additional tips, check out the video below.