This video discusses a controversial tactic known as the "generic listing hack" used by some Amazon sellers to dominate search results. This method involves creating multiple listings for the same product under a generic brand, often using GTIN or UPC exemptions. The goal is to flood the search results with variations of the same product, making it harder for competitors to appear on the first few pages. By creating many generic listings, sellers aim to box out competitors and take over the search real estate for certain keywords.
However, while this strategy may work in less competitive search terms, it has limitations in highly competitive categories. The key issue is that rankings on Amazon rely heavily on sales volume and visibility. Even with multiple listings, only one or two may rank well, while the rest will fall to the bottom of the search results, reducing their effectiveness. Additionally, Amazon's policies prohibit creating multiple listings for the same product, making this tactic not only inefficient but also against their terms of service.
The video also touches on concerns about product safety and regulations, particularly when products sold on Amazon do not meet U.S. safety standards. This is especially prevalent with products directly sold by overseas manufacturers, which may not be subject to the same regulations as domestic items.
Overall, while the generic listing hack may seem like a way to dominate search results, it's not a sustainable or compliant strategy in most competitive markets.