Ranking Campaigns are a strategic approach within Amazon Sponsored Products Advertising focused on improving your product's visibility in search results. The key to these campaigns is using specific, non-branded keywords that are highly relevant to your product, ensuring your ads reach the right audience. Here’s a breakdown of the core elements:
Sponsored Products Keyword Campaign with Phrase Match: This involves using phrase match keywords, which offer some flexibility while keeping your ads tied to specific product-related search terms. This helps capture relevant traffic without over-broadening your target audience.
Sponsored Products Keyword Campaign with Exact Match: Here, you focus on exact match keywords, ensuring your ads only show when the search query matches your keyword exactly. This approach narrows your audience to those who are highly relevant and likely to convert, increasing the chances of ranking higher.
High Performing Keywords Campaign: As you run your campaigns, you’ll discover keywords that consistently drive conversions and deliver a low ACOS or high ROAS. Moving these top-performing keywords into their own dedicated campaign allows you to allocate more budget and resources to the terms that are already delivering strong results.
Ranking Campaigns are all about leveraging relevant, specific keywords to push your product higher in Amazon’s search results, driving increased traffic and sales.
Check out the video below for a detailed breakdown of how you can implement these strategies in your own campaigns!