Amazon Seller Update – November 2025
The November Amazon Seller Update highlights two important developments impacting ecommerce sellers as we head into peak Q4.
U.S. Reduces Fentanyl-Related China Tariff
The U.S. government has reduced the fentanyl-related tariff on Chinese imports from 20% to 10%. This change follows diplomatic discussions in South Korea focused on fentanyl trafficking and trade relief.
It is important to note that this is an additive tariff, not a full rollback. Importers must still account for multiple tariff layers on China-origin products, including:
While the burden remains significant, the reduction offers some relief for impacted product categories.
Amazon Posts Discontinued → Focus on Shoppable Videos
Amazon has fully retired the Amazon Posts feature. In its place, the platform is emphasizing Shoppable Videos within product listings, aligning with broader social-commerce trends seen on TikTok and Instagram.
Video assets on Amazon now play a key role in driving conversions, improving customer confidence, reducing product return rates, and boosting page engagement. According to Amazon internal data, products with listing videos saw an average 23.8% lift in sales (January–June 2024).
Recommended video formats include:
For best results, Amazon suggests keeping videos educational and clear, showcasing real-world use and product scale, prioritizing mobile viewing, and avoiding overly promotional messaging.
To learn more about these updates and how they may affect ecommerce strategy heading into Q4, refer to the video at the end of this post.
The November Amazon Seller Update highlights two important developments impacting ecommerce sellers as we head into peak Q4.
U.S. Reduces Fentanyl-Related China Tariff
The U.S. government has reduced the fentanyl-related tariff on Chinese imports from 20% to 10%. This change follows diplomatic discussions in South Korea focused on fentanyl trafficking and trade relief.
It is important to note that this is an additive tariff, not a full rollback. Importers must still account for multiple tariff layers on China-origin products, including:
- Section 301 tariffs from the Trump administration (ranging from 0% to over 100% depending on HTS classification)
- The additional 10% “Liberation Day” tariff
- The now-reduced 10% fentanyl-related tariff
While the burden remains significant, the reduction offers some relief for impacted product categories.
Amazon Posts Discontinued → Focus on Shoppable Videos
Amazon has fully retired the Amazon Posts feature. In its place, the platform is emphasizing Shoppable Videos within product listings, aligning with broader social-commerce trends seen on TikTok and Instagram.
Video assets on Amazon now play a key role in driving conversions, improving customer confidence, reducing product return rates, and boosting page engagement. According to Amazon internal data, products with listing videos saw an average 23.8% lift in sales (January–June 2024).
Recommended video formats include:
- Product overviews
- Unboxing demonstrations
- How-to and installation guides
- Troubleshooting clips
- Brand story content
For best results, Amazon suggests keeping videos educational and clear, showcasing real-world use and product scale, prioritizing mobile viewing, and avoiding overly promotional messaging.
To learn more about these updates and how they may affect ecommerce strategy heading into Q4, refer to the video at the end of this post.