Insights

Protect Listing from Hijackers with Transparency

In this video, the issue of hijackers on Amazon product listings is discussed, focusing on the ongoing challenges faced by sellers even with tools like brand registry in place. Despite having trademark protections and regularly reporting counterfeit sellers, many find that hijackers reappear frequently, causing daily disruptions. The video outlines how relying solely on Amazon’s brand registry often results in delayed responses, which can be frustrating for sellers who experience repeated attacks on their listings.

One potential solution highlighted is Amazon’s Transparency Program. This program enables sellers to place serialized labels on each of their products, where each label has a unique code. By doing this, the product is gated, and only approved sellers who participate in the transparency program can sell it. When products are sent to Amazon FBA or fulfilled by merchants (FBM), the system verifies these codes, adding an extra layer of protection. It’s also noted that, while the transparency app allows customers to verify authenticity, few seem to use this feature. The true value of the program lies in preventing counterfeiters from even attempting to sell protected products.

The video emphasizes that the Transparency Program is an essential tool for sellers struggling with hijackers and recommends enrolling to safeguard their brand. Additionally, viewers are encouraged to subscribe for more helpful content on managing and protecting their Amazon business.

Watch the full video below for a detailed breakdown of these strategies and more.