In today’s eCommerce Knowledge Series, we explore how to leverage Amazon’s A+ and A+ Premium Content to enhance product listings and boost conversions. These advanced modules allow brands to create visually engaging and informative content, helping customers make more confident purchase decisions. Here’s a breakdown of how to utilize these tools effectively.
Eligibility for A+ and A+ Premium Content
To access A+ Content, sellers need to be enrolled in Amazon’s Brand Registry. For A+ Premium Content, additional requirements include having at least 15 A+ Content project approvals within the past 12 months and a Published Brand Story across all ASINs. Meeting these criteria unlocks access to premium modules that can elevate your product listings.
Key A+ Premium Content Modules
Image Modules:
Full Image: Showcases a high-resolution image across the full width of the content area, creating a powerful visual impact.
Image with Text: Options for single, dual, or four-image layouts allow you to add descriptions for each image, ideal for highlighting product attributes or comparisons.
Carousel Modules:
Navigation Carousel: Enables interactive navigation through multiple images or content pieces with up to five panels.
Regimen Carousel: Perfect for demonstrating product usage steps or complementary items.
Single Image Carousel: Displays a rotating series of images, suitable for showcasing different product angles or variations.
Video Modules:
Video Only: Adds standalone videos to product listings for an in-depth look at product functionality.
Video with Text: Combines video with text to emphasize features or benefits.
Video Image Carousel: Features multiple videos in a carousel, allowing for a dynamic, interactive experience.
Hotspot Modules:
Hotspot Modules 1 & 2: Allow customers to hover over specific image areas to reveal more product information, ideal for highlighting detailed features.
Comparison Table Modules:
Compare multiple products in one view. Options include layouts for side-by-side comparisons and rotating tables, allowing shoppers to easily evaluate different items.
Text Modules:
Q&A: Addresses common questions to reduce purchase hesitations.
Technical Specifications: Organizes specs in a structured format.
General Text: Provides additional product or brand information to further inform customers.
Tips for Using A+ Premium Content
Visual Consistency: Use images and colors aligned with your brand’s style for a cohesive, professional look.
Display Limitations: Amazon allows only one comparison table per A+ Premium content deck, so plan your modules accordingly.
High-Resolution Content: High-quality images and videos enhance the customer experience and can positively influence Amazon’s ranking algorithm.
Conclusion
A+ and A+ Premium Content modules provide powerful tools to create engaging and informative product listings that capture customer interest and drive conversions. Thoughtfully utilizing these modules allows brands to communicate product value effectively.
For a detailed look at setting up these modules, check out the video below. And don’t forget to subscribe for our upcoming session on assembling an impactful A+ Premium content deck!