Selling globally on Amazon can be a time-consuming challenge, but the Build International Listings (BIL) tool simplifies the process. This feature helps sellers save time and streamline operations by managing listings across multiple marketplaces from a single source. Here’s what you need to know to make the most of this powerful tool.
What is the Build International Listings Tool?
BIL enables sellers to manage offers in a primary source marketplace (e.g., the U.S.) and automatically create and sync those listings in target marketplaces (e.g., Canada, Mexico). The tool also adjusts prices to account for fees, taxes, and currency fluctuations, ensuring profitability across regions.
In this video, we demonstrate how to use BIL to expand from the U.S. into Canada and Mexico with just a few steps.
Key Tips for Using the BIL Tool
Why Use BIL?
Amazon’s BIL tool saves time by automating key tasks like creating and syncing listings. It allows sellers to focus on scaling their business while maintaining consistent pricing and operational efficiency across multiple regions.
Conclusion
The Build International Listings tool is an invaluable resource for sellers looking to expand globally. By optimizing your content, verifying translations, and staying on top of price synchronization, you can maximize the benefits of BIL and grow your presence in international marketplaces.
Watch the video below for a step-by-step guide on using BIL effectively. If you found this helpful, don’t forget to subscribe for more eCommerce insights and let us know in the comments what topic you’d like covered next!
What is the Build International Listings Tool?
BIL enables sellers to manage offers in a primary source marketplace (e.g., the U.S.) and automatically create and sync those listings in target marketplaces (e.g., Canada, Mexico). The tool also adjusts prices to account for fees, taxes, and currency fluctuations, ensuring profitability across regions.
In this video, we demonstrate how to use BIL to expand from the U.S. into Canada and Mexico with just a few steps.
Key Tips for Using the BIL Tool
- Check Your A+ Content: BIL copies the source marketplace’s A+ Content to the target marketplace but does not translate it. Ensure your A+ Content is updated and optimized for each region. Consider professional translation to resonate with local audiences.
- Verify Translations: For non-English marketplaces, double-check automatic translations for product descriptions and details. Clear and accurate translations improve customer trust and engagement. AI tools or professional translators can be a valuable resource for this task.
- Monitor Price Synchronization: Keep an eye on price synchronization to avoid discrepancies across marketplaces. If sync issues occur, use the BIL tool to exclude and then re-include the affected SKU to reactivate synchronization. Regular monitoring ensures that your prices remain competitive and profitable.
Why Use BIL?
Amazon’s BIL tool saves time by automating key tasks like creating and syncing listings. It allows sellers to focus on scaling their business while maintaining consistent pricing and operational efficiency across multiple regions.
Conclusion
The Build International Listings tool is an invaluable resource for sellers looking to expand globally. By optimizing your content, verifying translations, and staying on top of price synchronization, you can maximize the benefits of BIL and grow your presence in international marketplaces.
Watch the video below for a step-by-step guide on using BIL effectively. If you found this helpful, don’t forget to subscribe for more eCommerce insights and let us know in the comments what topic you’d like covered next!