Amazon’s Choice Campaigns are a focused strategy designed to help sellers win the highly coveted Amazon’s Choice badge for specific keywords. This badge enhances your product’s visibility, credibility, and can drive a significant boost in sales. Here’s how you can effectively execute this campaign strategy:
Amazon’s Choice Campaigns are all about being strategic and precise. By focusing on the right keyword and optimizing your relevance with exact match targeting, you can increase your chances of winning the badge and driving more sales. Be sure to check out the video below for a deeper dive into how to make this strategy work for you, and stay tuned for next week’s video on Discovery Campaigns!Check out the video below for a detailed breakdown of how you can implement these strategies in your own campaigns!
- 1. Use Exact Match Keywords: To maximize relevance, target the keyword you want to win the Amazon’s Choice badge for using exact match keywords. This ensures your ads are shown only when shoppers search for that precise keyword, increasing the chances that your product is considered the best option for that search term.
- Choose an Attainable Keyword: Selecting the right keyword is crucial. Use the Search Query Performance feature in Brand Analytics to find a keyword with high search volume, where your product already has a strong ASIN impression share and purchase rate. The higher your product performs on these metrics, the more likely you are to secure the Amazon’s Choice badge.
Amazon’s Choice Campaigns are all about being strategic and precise. By focusing on the right keyword and optimizing your relevance with exact match targeting, you can increase your chances of winning the badge and driving more sales. Be sure to check out the video below for a deeper dive into how to make this strategy work for you, and stay tuned for next week’s video on Discovery Campaigns!Check out the video below for a detailed breakdown of how you can implement these strategies in your own campaigns!