Amazon Sponsored Products Advertising can be divided into five key tiers, each serving a unique purpose to help sellers optimize their campaigns and outmaneuver competitors. Here's an overview of these strategies:
These five strategies provide a comprehensive framework for building a successful Amazon advertising campaign. Watch the video below for a more detailed breakdown and insights on how to implement these strategies effectively.
- Protective Campaigns: The primary goal is to defend your listings by bidding on your own brand keywords and product targets. By doing this, you ensure competitors are less likely to appear on your brand's search results or related product sections.
- Offensive Campaigns: This strategy is about going after competitors by targeting their brand names and product listings. By placing ads in their spaces, you can intercept their potential customers, directing sales toward your own products.
- Ranking Campaigns: These campaigns aim to improve your product’s visibility by focusing on non-branded, generic keywords relevant to your product. The idea is to boost your position in search results for these high-traffic terms.
- Amazon’s Choice Campaigns: Aiming for an Amazon’s Choice badge, this strategy targets a specific keyword with the goal of obtaining that highly-coveted label, which can significantly boost visibility and customer trust.
- Discovery Campaigns: This strategy involves testing various keywords and product targets to uncover new, effective search terms. Over time, you can refine your campaigns based on the performance of these new opportunities.
These five strategies provide a comprehensive framework for building a successful Amazon advertising campaign. Watch the video below for a more detailed breakdown and insights on how to implement these strategies effectively.