This video discusses the Amazon Transparency Program, a service designed to protect brands from unauthorized sellers. The program requires sellers to purchase unique barcode labels and apply them to each product before sending them to Amazon. While the program can be effective in preventing unauthorized sales, it also comes with additional costs and complexities.
The speaker, a seller who has used the program, shares their experiences and offers advice on whether or not to use it. They recommend the program for brand owners who are frequently dealing with unauthorized sellers or hijacked listings. However, they also note that the program can be costly and time-consuming, and may not be necessary for sellers with less popular products.
Watch the video to learn more about the Amazon Transparency Program and decide if it's right for your business.
The speaker, a seller who has used the program, shares their experiences and offers advice on whether or not to use it. They recommend the program for brand owners who are frequently dealing with unauthorized sellers or hijacked listings. However, they also note that the program can be costly and time-consuming, and may not be necessary for sellers with less popular products.
Watch the video to learn more about the Amazon Transparency Program and decide if it's right for your business.