underperforms expectations
Most ad creative failures are briefing failures, not execution failures.
Creative briefed without campaign context
Static creative produced for 'Amazon ads' without specifying the campaign type, placement, audience, and bid tier is missing the constraints that determine what will work. Sponsored Brands headline creative, Sponsored Display retargeting, and off-Amazon Meta ads require completely different creative approaches.
Brand creative repurposed for performance
Brand storytelling creative optimized for engagement and reach is built on different success metrics than direct-response ad creative. The two do not substitute for each other. Running brand creative in a performance campaign wastes the ad spend it is attached to.
No creative refresh cadence
Ad creative fatigues. Audiences who have seen the same creative stop engaging. Without a defined refresh cadence and a creative backlog built ahead of the need, campaigns run degraded creative while the replacement is being produced.
Each built for its placement.
Each format is built with the specific campaign type, placement, and audience in mind from the brief.
Sponsored Brands Static Creative
Custom brand headline images for Sponsored Brands placements. Built to Amazon's dimension specifications with headline copy, logo, and product imagery integrated. Multiple creative variants for A/B testing within the campaign.
Sponsored Brands Video
Short-form video creative for Sponsored Brands video placements. Fifteen seconds, horizontal format, opens with product in frame, communicates the primary differentiator within five seconds, closes with the brand identifier. Built to Amazon technical specifications.
Meta Ad Creative
Static and video creative for Meta Sponsored Posts and Story placements. Built for the specific audience segment and funnel stage — cold acquisition creative differs from warm retargeting creative in both message and format.
Sponsored Display & DSP Creative
Retargeting and audience-targeting creative for Amazon Sponsored Display and DSP placements. Category-, competitor-, and product-retargeting audiences each receive creative tuned to the buyer's last interaction with the brand.
creative brief.
We do not accept a creative brief without a campaign brief attached to it. The campaign architecture determines the creative requirement.
Campaign Architecture Review
We review the existing campaign structure — or build it as part of a broader marketing engagement — before writing the creative brief. The brief documents the placement, audience, bid tier, and performance objective for each creative asset.
Creative Development
Concepts, copy, and design developed against the campaign brief. Multiple variants produced for each format to enable testing. No single creative is the only version — we build a testing backlog from the start.
Launch & Refresh Planning
Creative delivered with a defined launch sequence and a refresh calendar. The refresh calendar specifies when each creative variant should be replaced based on expected fatigue rate for the placement and audience.
with a refresh plan.
Every deliverable is tied to a specific campaign placement and comes with a refresh cadence.
Multiple creative variants per format, sized to Amazon specifications.
15-second SB video in Amazon technical specifications with caption file.
Static and video variants for each Meta placement type in scope.
Retargeting creative variants for each audience segment in scope.
Brief for each asset documenting placement, audience, and performance objective.
Creative performance tracked across all Amazon placements via advertising analytics module.
Creative Services includes additional services that compound on this one.
Build creative that
serves the campaign
We work through referrals. If you have been referred, send us a message and we will review your current creative set against your campaign structure.