Home Launchpad Strategy & Advisory Creative Services Operations & Platform Marketing & Growth Data Analytics & AI Product Development Results Clients About ARIA Insights Contact
AUTOMATION & ANALYTICS

ARIA
Growth intelligence,
automated.

ARIA is ONE APOLLO's proprietary automation and analytics platform that runs advertising, inventory, pricing, reviews, and reporting across Amazon, eBay, Walmart, Shopify, Google Ads, and Meta Ads. Every module is scoped per authorized account, with full audit traceability.

See Capabilities Pricing
Scroll
Platform Overview
The operating system behind
every managed account

ARIA integrates with Amazon via SP-API and Amazon Advertising, with eBay Trading/Marketing, Walmart Connect, Shopify Admin, Google Ads, and Meta Marketing APIs alongside it. Every ONE APOLLO client receives full access to ARIA as part of their managed service engagement. Each account authorizes access natively, and all data remains scoped to that individual account, never shared or aggregated across sellers.

Supported Platforms & Channels

ARIA operates across the channels below. Amazon is the deepest integration with 12 live modules; eBay and Walmart are partially live pending API approvals.

Amazon Shopify Google Ads Meta Ads eBay (partial) Walmart (pending API)

Amazon Regions

The Amazon modules currently support the following regions, with additional marketplaces available on request.

United States (amazon.com) Canada (amazon.ca) Mexico (amazon.com.mx) Germany (amazon.de) United Kingdom (amazon.co.uk) Japan (amazon.co.jp) Australia (amazon.com.au) France (amazon.fr) Italy (amazon.it) Spain (amazon.es)

Active = currently deployed for managed clients. Inactive = supported, available upon client request.

Capabilities
What ARIA does for
your Amazon business

A modular suite spanning advertising, analytics, inventory, pricing, review management, financial reconciliation, and conversion optimization across every channel we operate. Toggle between platforms to see the modules active on each.

The deepest ARIA integration. Twelve modules spanning the full Amazon Selling Partner lifecycle, all scoped to each individually authorized seller account via SP-API and the Amazon Advertising API.

Advertising Bid Optimization

Automated bid adjustments for Sponsored Products keywords and targets based on real-time ACoS and conversion rate performance data.

  • ACoS-based bid rules with configurable thresholds
  • Guardrails: min $0.02, max $10.00, max 25% change per cycle
  • Weekly automated optimization with change-log reporting
  • Supports multiple accounts and marketplaces

Performance Intelligence

Recurring analytics across 11 KPIs with AI-generated narrative insights, period-over-period comparison, and top/bottom performer identification.

  • Campaign, keyword, and targeting-level breakdowns
  • Account rollups with portfolio cross-referencing
  • AI-powered insights and optimization suggestions
  • HTML email reports delivered monthly

Search Term Discovery & Classification

Automated harvesting of converting search terms from auto campaigns, AI-classified into a 5-tier PPC architecture with campaign auto-creation.

  • Promotes converting terms to exact-match keywords
  • Flags non-performing terms as negative keywords
  • AI classifies: Protective, Offensive, Ranking, Product Target
  • Auto-creates campaigns with calculated daily budgets

Inventory-Aware Budget Management

Automatically adjusts portfolio advertising budgets based on projected sales velocity, target TACoS, and real-time FBA inventory levels.

  • Budget = Target TACoS × Projected Monthly Sales
  • Low-inventory override: pauses spend when stock < 15 days
  • SKU-to-portfolio mapping with variation grouping
  • Runs 3× monthly with CSV change-log

Automated Review Requests

Sends eligible review solicitations via the SP-API Solicitations endpoint for orders within the 4-30 day post-delivery window.

  • Filters orders by delivery date eligibility
  • Respects Amazon's one-request-per-order policy
  • Multi-account support (US, DE, and additional marketplaces)
  • Automated scheduling with delivery confirmation checks

Price Elasticity Testing

Structured pricing experiments that measure demand elasticity across controlled phases to identify the optimal price point for maximum contribution margin.

  • Multi-phase experiments (20+ days per phase)
  • Tracks CVR, ROAS, units/day, revenue/session
  • Midpoint elasticity formula with decision framework
  • Contribution-per-day ranking across price points

FBA Overstock Pricing

Automated markdown engine for slow-moving FBA inventory. Applies discounts when SKUs exceed 3 months of stock with no recent stockouts, and auto-reverts once velocity recovers.

  • Applies 10% markdown to SKUs with >3 months FBA stock
  • Skips any SKU with an out-of-stock event in last 30 days
  • Auto-reverts to baseline price when inventory normalizes
  • Daily run with dashboard + pricing state audit log

FBA Removal Management

Automated unfulfillable inventory removal orders submitted via the SP-API Feeds API. Classifies by brand and applies the appropriate disposition rule (return vs. disposal).

  • Reads unfulfillable FBA inventory on a twice-monthly cadence
  • Brand-specific disposition rules (return vs. disposal)
  • Submits removal order feeds with confirmation tracking
  • Email confirmation with SKU-level summary

Review & Feedback Monitoring

Monthly monitor pulling 1-3 star seller feedback and product reviews across all authorized accounts. Surfaces items needing manual response or eligible for strikethrough requests.

  • Pulls seller feedback + product reviews each month
  • Highlights low-star items requiring attention
  • Flags eligibility for strikethrough removal requests
  • HTML email report with prioritized action queue

Remittance Reconciliation

Monthly financial reconciliation engine. Pulls SP-API and Ads API financial events into a unified transaction ledger, classifies by client, and produces audit-ready remittance reports.

  • Flattens orders, refunds, FBA fees, and ad spend into one ledger
  • Per-client classification with variance audit
  • HTML remittance report plus CSV detail per period
  • Runs monthly on the 14th with automated delivery

Listing Copy Optimization

Four-phase Amazon listing refresh. Qualifying SKUs get AI-rewritten titles and bullets using customer-review language and brand voice, deployed via the Listings API with 30-day performance tracking.

  • Bi-annual discovery of SKUs due for refresh
  • AI rewrites informed by Judge.me review language
  • Push direct under $20K revenue or A/B hold above
  • 30-day before/after performance delta report
Amazon SP-API Roles & Data Access
Transparent API permissions
for every Amazon module

Each Amazon ARIA capability maps to specific Amazon Selling Partner API roles. The table below shows exactly which API roles are required, what data is accessed, and how it is used within the platform. Access is granted per-account via OAuth and is revocable at any time by the account owner. Modules on other platforms use their native scoped APIs (eBay Trading and Marketing, Walmart Connect, Shopify Admin, Google Ads, and Meta Marketing) following the same per-account authorization, least-privilege, and audit-logging principles.

ARIA Module SP-API Role Required Data Accessed How It Is Used
Advertising Bid Optimization Amazon Advertising API Campaign metrics (impressions, clicks, spend, sales, ACoS, CVR), keyword bids, targeting bids Automated bid adjustments based on ACoS thresholds configured per account. Changes are logged with before/after values for full auditability.
Performance Intelligence Amazon Advertising API
Brand Analytics		 Campaign, keyword, and targeting performance data; Brand Analytics Search Query Performance; Sales & Traffic reports Generates period-over-period performance reports at the campaign, keyword, and account level. Brand Analytics data is used to contextualize organic search share, click share, and conversion share for the authorized account's own ASINs.
Search Term Discovery Amazon Advertising API
Brand Analytics		 Search term reports from auto campaigns; Brand Analytics Search Query Performance data Harvests converting search terms from auto campaigns. Brand Analytics Search Query Performance is used to validate search volume for the authorized account's own ASINs before promoting terms to exact-match campaigns. Terms are classified into the 5-tier PPC architecture.
Inventory-Aware Budget Management Amazon Advertising API
Inventory & FBA		 FBA inventory quantities, sales velocity data, portfolio budget configurations Adjusts advertising portfolio budgets based on current FBA stock levels and projected sales velocity. Pauses ad spend when inventory falls below 15 days of supply to prevent stockout-driven wasted spend.
Automated Review Requests Solicitations
Orders		 Order IDs, delivery dates, fulfillment status Identifies orders within the 4–30 day post-delivery window that are eligible for review solicitation. Sends one review request per order via the SP-API Solicitations endpoint, in compliance with Amazon's one-request-per-order policy.
Price Elasticity Testing Listings
Sales & Traffic		 Current listing price, session data, conversion rate, unit sales, revenue per session Runs structured pricing experiments across multiple phases (20+ days each) to measure demand elasticity. Identifies the optimal price point that maximizes contribution margin per day.
FBA Overstock Pricing Pricing
Inventory & FBA		 FBA inventory levels, SKU-level sales velocity, current listing price, out-of-stock event history Identifies slow-moving SKUs with more than 3 months of stock and no recent stockouts. Applies automated 10% markdowns and reverts to baseline pricing once inventory velocity recovers.
FBA Removal Management Feeds
Inventory & FBA		 Unfulfillable FBA inventory, SKU-level disposition eligibility Generates and submits FBA removal order feeds for unfulfillable inventory on a scheduled cadence. Brand-specific disposition rules (return vs. disposal) are applied automatically.
Review & Feedback Monitoring Orders
Seller Feedback
Product Reviews		 1-3 star seller feedback records and 1-3 star product review text for the authorized account's ASINs Monthly report highlighting low-star seller feedback and product reviews that require attention. Flags items eligible for strikethrough removal requests and surfaces them for manual review.
Remittance Reconciliation Finances
Reports
Amazon Advertising API		 Financial events (orders, refunds, FBA fees, reserve adjustments), settlement reports, and ad spend records Pulls all monthly financial events and ad-spend records into a unified transaction ledger. Classifies activity by client and produces an audit-ready HTML remittance report plus CSV detail.
Listing Copy Optimization Listings
Catalog
Sales & Traffic		 Current listing title, bullets, description, keywords, and 30-day traffic and conversion metrics for qualifying SKUs Generates AI-assisted title and bullet rewrites informed by customer-review language and brand voice. Rewrites are pushed directly under a revenue threshold or held for an A/B experiment above it. Performance is measured for 30 days and reported as a before/after delta.
Brand Analytics Integration
How ARIA uses
Brand Analytics data

ARIA uses the Brand Analytics role within the SP-API to access Search Query Performance data exclusively for the authorized account's own branded and non-branded search terms. This data is used to improve advertising decisions and performance reporting, never to aggregate, benchmark, or compare data across sellers.

Search Query Performance

ARIA accesses the account's Search Query Performance reports to understand how the account's ASINs perform within specific search terms, including impression share, click share, and conversion share.

  • Identifies high-potential search terms where the account has impressions but low click/conversion share
  • Validates search term volume before creating new advertising campaigns
  • Tracks organic ranking trends for the account's priority keywords
  • Surfaces opportunities to improve listing content for underperforming search terms

Data Use Boundaries

ARIA strictly adheres to Amazon's Acceptable Use Policy (sections 4.4 and 4.5) and Data Protection Policy regarding Brand Analytics data handling.

  • Brand Analytics data is accessed only for the individually authorized account
  • Data is never aggregated, combined, or compared across multiple seller accounts
  • No Brand Analytics data is displayed to, shared with, or accessible by any other seller
  • Data is used solely for optimizing the authorized account's own advertising and listing strategies
How It Works
Secure, per-account authorization

ARIA operates on a per-account basis. Each Amazon seller account explicitly grants access through OAuth. No data is shared between accounts or aggregated across sellers.

01

Authorize via OAuth

The account owner grants ARIA access through Amazon's standard OAuth consent flow. Permissions are scoped to only the roles required.

02

Configure & Deploy

We configure ARIA's modules for the account's specific portfolios, SKUs, brand names, and target metrics. Automation schedules are set.

03

Monitor & Report

ARIA runs on recurring schedules, executes optimizations, and delivers performance reports. All changes are logged with full audit trails.

Pricing
Included with every
client engagement
Full platform access.
No separate software fee.

ARIA is not sold as standalone software. It is included at no additional cost with every ONE APOLLO managed service engagement. There are no per-seat fees, no usage-based charges, no feature gating, and no hidden costs. The managed service fee covers all ARIA platform capabilities plus dedicated account management, strategy, creative services, and operational support.

  • Amazon automation suite, 12 live modules across advertising, inventory, pricing, reviews, and remittance
  • eBay advertising, audit and reporting today, full automation on CPC API approval
  • Walmart advertising discovery, ready to activate on Walmart Connect API access
  • Paid media optimization, Google Ads and Meta Ads blended TACoS management
  • Shopify operations, review sync, A+ content pipeline, backorder notifications, CRO, and price sync
  • Cross-platform analytics, daily snapshots, Mission Control, profit margin, inventory forecast, GA insights, and website performance reports
  • All future ARIA modules and platform updates

Sample engagement tiers

Growth
1-3 seller accounts, single marketplace
From $2,500/month
Scale
4-10 accounts, multi-marketplace
From $5,000/month
Enterprise
10+ accounts, global operations
Customquote-based

All tiers include full ARIA platform access across every supported channel: Amazon automation, eBay and Walmart advertising, Paid media optimization, Shopify operations, and cross-platform analytics. Pricing varies based on number of accounts, marketplaces, advertising spend under management, and scope of consulting services required.

Sample scenario: A seller managing 2 Amazon accounts on amazon.com with $15,000/mo in combined ad spend would typically fall into the Growth tier at $2,500/month. This includes weekly bid optimization, monthly performance reports with Brand Analytics insights, automated search term harvesting, inventory-aware budget adjustments, and daily review solicitation, plus dedicated account management and strategic advisory.

For a custom quote, contact us at aria@one-apollo.com or call (415) 849-0275.

Data Handling & Privacy
Your data stays yours

ARIA is built to comply with Amazon's Acceptable Use Policy (including sections 4.4 and 4.5), Data Protection Policy (DPP), and the Solution Provider Agreement. Each account's data is isolated, never aggregated across sellers, and used solely for the operational benefit of the authorized account.

Per-Account Isolation

Each seller account is authorized individually via Amazon's standard OAuth consent flow. Data from one account is never combined with, compared to, or shared with data from another account. All API credentials and refresh tokens are stored encrypted (AES-256) and scoped to the specific account. Account owners can revoke access at any time through Seller Central.

No Data Aggregation or Cross-Seller Access

ARIA does not aggregate, benchmark, or compare data across multiple seller accounts. Analytics and reports are generated for each individual account based solely on that account's own performance data. No seller can view, access, or benefit from another seller's data. ARIA does not promise or provide access to aggregated Amazon marketplace data.

Data Retention & Deletion

Performance snapshots are retained for up to 13 months to support period-over-period comparison and trend analysis. Data is used exclusively for the authorized account's operational optimization. Upon termination of the managed service engagement or at the account owner's request, all stored data for that account is permanently deleted within 30 days.

Policy Compliance

ARIA operates within the Amazon Selling Partner API and Amazon Advertising API guidelines. All API calls are rate-limited, logged for audit purposes, and comply with Amazon's Acceptable Use Policy, Data Protection Policy, and ONE APOLLO's Privacy Policy.

Get started

Ready for the
full system?

ARIA is available to all ONE APOLLO managed service clients. Reach out to discuss how the platform can automate and optimize your Amazon operations.

Send us a message