every managed account
ARIA integrates with the Amazon Selling Partner API and Amazon Advertising API to automate the operational tasks that consume hours of manual work each week. Every One Apollo client gets full access to ARIA's capabilities as part of their managed service engagement. Each seller account explicitly authorizes access via OAuth, and all data remains scoped to that individual account.
your Amazon business
Six integrated modules that automate advertising, analytics, inventory, and review management for each authorized seller account.
Advertising Bid Optimization
Automated bid adjustments for Sponsored Products keywords and targets based on real-time ACoS and conversion rate performance data.
- ACoS-based bid rules with configurable thresholds
- Guardrails: min $0.02, max $10.00, max 25% change per cycle
- Weekly automated optimization with change-log reporting
- Supports multiple accounts and marketplaces
Performance Intelligence
Recurring analytics across 11 KPIs with AI-generated narrative insights, period-over-period comparison, and top/bottom performer identification.
- Campaign, keyword, and targeting-level breakdowns
- Account rollups with portfolio cross-referencing
- AI-powered insights and optimization suggestions
- HTML email reports delivered monthly
Search Term Discovery & Classification
Automated harvesting of converting search terms from auto campaigns, AI-classified into a 5-tier PPC architecture with campaign auto-creation.
- Promotes converting terms to exact-match keywords
- Flags non-performing terms as negative keywords
- AI classifies: Protective, Offensive, Ranking, Product Target
- Auto-creates campaigns with calculated daily budgets
Inventory-Aware Budget Management
Automatically adjusts portfolio advertising budgets based on projected sales velocity, target TACoS, and real-time FBA inventory levels.
- Budget = Target TACoS × Projected Monthly Sales
- Low-inventory override: pauses spend when stock < 15 days
- SKU-to-portfolio mapping with variation grouping
- Runs 3× monthly with CSV change-log
Automated Review Requests
Sends eligible review solicitations via the SP-API Solicitations endpoint for orders within the 4-30 day post-delivery window.
- Filters orders by delivery date eligibility
- Respects Amazon's one-request-per-order policy
- Multi-account support (US, DE, and additional marketplaces)
- Automated scheduling with delivery confirmation checks
Price Elasticity Testing
Structured pricing experiments that measure demand elasticity across controlled phases to identify the optimal price point for maximum contribution margin.
- Multi-phase experiments (20+ days per phase)
- Tracks CVR, ROAS, units/day, revenue/session
- Midpoint elasticity formula with decision framework
- Contribution-per-day ranking across price points
ARIA operates on a per-account basis. Each Amazon seller account explicitly grants access through OAuth. No data is shared between accounts or aggregated across sellers.
Authorize via OAuth
The account owner grants ARIA access through Amazon's standard OAuth consent flow. Permissions are scoped to only the roles required.
Configure & Deploy
We configure ARIA's modules for the account's specific portfolios, SKUs, brand names, and target metrics. Automation schedules are set.
Monitor & Report
ARIA runs on recurring schedules, executes optimizations, and delivers performance reports. All changes are logged with full audit trails.
client engagement
No separate software fee.
ARIA is not sold as standalone software. Every One Apollo managed service client receives full access to all ARIA capabilities as part of their engagement. There are no per-seat fees, no usage limits, and no feature gating.
- Advertising bid optimization (all campaigns)
- Monthly performance intelligence reports
- Search term discovery and campaign creation
- Inventory-aware portfolio budget management
- Automated review solicitation
- Price elasticity testing (as needed)
- All future ARIA modules and updates
Sample engagement tiers
All tiers include full ARIA platform access, dedicated account management, strategy, creative services, and operational support. Pricing varies based on account complexity, ad spend under management, and scope of services.
ARIA is built around Amazon's Acceptable Use Policy. Each account's data is isolated, never aggregated across sellers, and used solely for the operational benefit of the authorized account.
Per-Account Isolation
Each seller account is authorized individually via OAuth. Data from one account is never combined with, compared to, or shared with data from another account. All credentials are stored encrypted and scoped to the specific account.
No Data Aggregation
ARIA does not aggregate data across multiple sellers. Analytics and reports are generated for each individual account based solely on that account's own performance data. No benchmarking across accounts is performed or displayed.
Minimal Data Retention
Performance snapshots are retained for period-over-period comparison and trend analysis. Data is used exclusively for the authorized account's operational optimization and is not used for any other purpose.
Compliant API Usage
ARIA operates within the Amazon Selling Partner API and Amazon Advertising API guidelines, including sections 4.4 and 4.5 of the Acceptable Use Policy. All API calls are rate-limited and logged for audit purposes.
Ready for the
full system?
ARIA is available to all One Apollo managed service clients. Reach out to discuss how the platform can automate and optimize your Amazon operations.