Case study
167% Sales Increase with One Apollo's Amazon Management
In July 2020, One Apollo was hired by an emerging brand to manage their Amazon Vendor Central account. The brand had established a presence, but there was an opportunity to drive more sales and optimize their Amazon strategy. The distributor sought One Apollo’s expertise to grow their brand in the region, improve efficiency, and capitalize on missed opportunities.
The Challenge: Stagnating Sales while Opportunity Prevails
Sales were stagnating, but there was a sense of significant room for growth. The brand needed a comprehensive approach to listing optimization, advertising, and brand visibility on Amazon. One Apollo’s goal was to boost sales, enhance brand visibility, and ensure effective management of advertising and promotions.
Sales were stagnating, but there was a sense of significant room for growth. The brand needed a comprehensive approach to listing optimization, advertising, and brand visibility on Amazon. One Apollo’s goal was to boost sales, enhance brand visibility, and ensure effective management of advertising and promotions.
The Results: A Steady Climb in Sales and Performance
After One Apollo took over management in mid-2020, the brand experienced significant growth. Sales rose from $255,643.35 in 2020 to $682,852.33 in 2021—a 167% increase. Through targeted strategies, ad optimization, and a cohesive brand presence, the client saw outstanding results in the Australian market.
After One Apollo took over management in mid-2020, the brand experienced significant growth. Sales rose from $255,643.35 in 2020 to $682,852.33 in 2021—a 167% increase. Through targeted strategies, ad optimization, and a cohesive brand presence, the client saw outstanding results in the Australian market.
Bar graph chart showing the sales growth from 2020 to 2021, highlighting the significant increase in sales following One Apollo's management.
Key Actions & Results
- Listing Optimization: Maximizing Visibility with Relevant Search TermsOne Apollo thoroughly optimized all product listings, incorporating high-volume search terms relevant to the product category while retaining the brand's tone and readability. This approach significantly improved the brand's discoverability and search rankings.
Impact: Improved rankings for key search terms, leading to increased visibility and organic traffic. - Comprehensive Advertising Strategy: A Multi-Layered Campaign ApproachOne Apollo developed and implemented over 50 Amazon Ads campaigns, including a mix of Sponsored Products, Sponsored Brands, Sponsored Display, and Google Ads. We maintained an ACOS of 9.63%, achieving a ROAS of $10.39—for every $1 spent, the brand earned $10.39 in sales.
Impact: Increased return on ad spend, driving a significant boost in sales. - Enhanced Digital Graphics for A+ and A+ Premium ContentTo enhance the product pages, One Apollo utilized the brand’s existing assets and created optimized A+ content. As the Amazon platform evolved, we upgraded the content to A+ Premium, improving product presentation and customer engagement.
Impact: Enhanced product pages and increased conversion rates. - Strategic Promotional Coordination with Key Amazon EventsWe coordinated advertising efforts with Amazon’s major sales events, such as Prime Day and other promotional holidays, to ensure the brand achieved maximum exposure during high-traffic periods.
Impact: Increased sales during key promotional periods, maximizing return on investment. - Creation of a Brand Store: A Central Hub for ProductsOne Apollo developed a brand store to centralize the product range, offering customers a seamless shopping experience while showcasing the brand’s entire offering on Amazon.com.
Impact: Improved brand consistency and increased customer engagement.
By partnering with One Apollo, the brand unlocked its potential in the Amazon marketplace. Through listing optimization, targeted advertising, and a cohesive promotional strategy, the brand experienced substantial sales growth. We continue to manage their Amazon operations, ensuring consistent performance and ongoing success.
Effective e-commerce management involves more than just listing products. It requires a tailored strategy incorporating every aspect of the brand’s presence, from content creation to promotional planning. With One Apollo’s expertise, brands can maximize their growth potential and achieve exceptional results.
Effective e-commerce management involves more than just listing products. It requires a tailored strategy incorporating every aspect of the brand’s presence, from content creation to promotional planning. With One Apollo’s expertise, brands can maximize their growth potential and achieve exceptional results.
| | What are you waiting for? Get in touch with us today to start your journey to eCommerce success. We value your privacy. Your information will never be shared. By clicking the button you agree to our Privacy Policy. |
What are you waiting for?
Get in touch with us today to start your journey to eCommerce success.
We value your privacy. Your information will never be shared. By clicking the button you agree to our Privacy Policy.