Home Launchpad Strategy & Advisory Creative Services Operations & Platform Marketing & Growth Data Analytics & AI Product Development Results ARIA Insights Contact
Product Development
05 / Zero Defects

Defects that reach Amazon
become reviews
that cannot be removed

Scroll
The Problem
Three quality failures
that compound after shipment

Quality failures discovered after shipment are the most expensive type. Every defect unit that was produced and shipped had a quality control system that did not catch it.

01

Inspection conducted by the factory

A factory that inspects its own production has an incentive to approve the shipment. An independent inspection — conducted by a party whose compensation does not depend on the outcome — produces inspection results that reflect the actual quality of the production lot.

02

Pre-shipment inspection without defined acceptance criteria

An inspection with no documented acceptance criteria produces an inspector's opinion, not a pass/fail determination. The acceptance criteria — defect classifications, AQL sampling plan, and measurement specifications — must be defined before the inspection, not negotiated after the result.

03

Compliance testing omitted to save time or cost

CE marking, FCC compliance, CPSC requirements, and chemical compliance testing are not optional in the markets where they apply. A product sold without the required certifications is a regulatory violation. The cost of testing is small relative to the cost of a market recall or a listing removal.

The Work
Four quality control stages
across the production lifecycle.

Each stage catches a different category of defect at the lowest-cost point in the production cycle.

01 — Incoming

Incoming Material Inspection

Raw materials and purchased components inspected against specifications before they enter production. Defective inputs produce defective outputs — catching them before they are assembled is significantly less expensive than reworking or scrapping finished goods.

02 — In-Line

In-Process Inspection

Inspections conducted at defined production milestones — not at the end of the production run. In-line inspection catches process drift before it affects a large quantity of parts. The correction cost at this stage is one-tenth the correction cost at pre-shipment.

03 — PSI

Pre-Shipment Inspection

AQL sampling inspection when production is 80-100% complete. Every defect category assessed against the defined acceptance criteria. Pass or fail determination made before the shipment is released. Failed shipments are held until the defects are corrected.

04 — Compliance

Regulatory Compliance Testing

Third-party laboratory testing coordinated for all applicable certifications: CE, FCC, CPSC, RoHS, REACH, and category-specific requirements. Test samples submitted from production-representative units. Test reports used for regulatory submission and marketplace listing compliance.

How It Works
Acceptance criteria before
production begins.

Acceptance criteria are defined and agreed with the factory before production starts. The inspection measures against them — not against a standard developed after the fact.

01

Quality Plan Development

Defect classification (critical, major, minor), AQL sampling plan, measurement specifications, and visual acceptance standards defined for each product. Compliance testing requirements identified and laboratory testing scheduled in the production timeline.

02

Production Inspection Execution

Incoming, in-line, and pre-shipment inspections conducted against the quality plan. Inspection reports document findings with photographs, measurements, and defect counts against AQL thresholds. Pass or fail determination made against the acceptance criteria.

03

Corrective Action Management

Failed inspections generate corrective action requests to the factory with required root cause analysis and resolution timeline. Re-inspection conducted after corrective action is completed. No shipment approved until the re-inspection passes.

What You Get
Defects caught at the factory,
not after delivery.

Every inspection is documented with findings, photographs, and a pass/fail determination. The documentation is the quality record.

Quality Plan

Defect classification, AQL sampling plan, and measurement specifications.

Incoming Material Inspection Reports

Material and component inspection results before production begins.

In-Process Inspection Reports

Production milestone inspection results with defect counts.

Pre-Shipment Inspection Report

AQL sampling results with pass/fail determination before shipment release.

Compliance Test Reports

Third-party laboratory test reports for all applicable certifications.

CNBSolutions Integration

Quality inspections conducted by CNBSolutions quality team in Zhuhai.

Next Step

Catch the defect
before it ships

We work through referrals. If you have been referred, send us a message and we will review your current inspection process and identify where the coverage gaps are.