you skip the diagnostic
Optimization applied to an unaudited account treats symptoms. The audit finds the cause.
Fixing the visible problems while the root cause remains
Improving CTR on a listing that has a suppression issue in a variation it cannot sell from does not move revenue. The audit finds the suppression. Optimizing without an audit produces precisely this kind of invisible ceiling.
Investing in the wrong levers
Adding ad spend to campaigns that are structurally broken accelerates the spend and not the result. The audit identifies which levers are functioning and which are not before budget is allocated.
Inheriting someone else's configuration errors
Most accounts that come to ONE APOLLO have been managed previously. Every previous manager left their decisions in the account. The audit maps what was configured, why it is configured that way, and what needs to change.
One complete picture.
Each dimension is assessed independently and then cross-referenced. Problems rarely exist in isolation.
Listing Health & Compliance Audit
Every active listing reviewed for suppressions, contribution eligibility issues, parent-child relationship errors, MAP violations, and content completeness. Listings are the foundation. If they are broken, everything built on top of them is compromised.
Advertising Architecture Review
Campaign structure, match type distribution, negative keyword coverage, bid logic, and TACoS by portfolio. The advertising audit does not optimize — it maps the current structure and identifies what is fundamentally working versus what is architecturally broken.
Operational Systems Assessment
FBA inventory health, IPI score, reimbursement claim status, account health metrics, and case history. Operational issues cost money quietly. The audit makes the quiet costs visible.
Content & Brand Asset Review
A+ content, Brand Store, main images, video, and listing copy reviewed against category best practice and brand positioning. Content that does not convert is a tax on every click the advertising system delivers.
One complete picture.
The audit is scoped to be thorough without being open-ended. Two weeks, defined scope, structured output.
Access & Data Collection
We request read access to the Seller Central account and advertising console. ARIA pulls available historical data for the prior twelve months: sales, advertising, inventory, and account health. Manual review covers listing content, creative assets, and operational configuration.
Structured Assessment
Each of the six audit dimensions is assessed using a defined framework. Issues are classified by severity: blocking (suppressing revenue now), degrading (reducing efficiency over time), and advisory (worth monitoring). Every finding is documented with evidence from the account data.
Findings & Prioritization Delivery
The audit output is a structured findings report with a prioritized action list. Every recommendation has a specific action, an estimated impact, and a resource requirement. The report becomes the input to the strategy and execution roadmap.
not a findings archive.
The audit output is designed to be acted on, not filed. Every finding connects to an action.
Full listing audit with suppressions, compliance flags, and content gaps documented by ASIN.
Campaign structure map, TACoS by portfolio, and structural issue classification.
FBA health, reimbursement opportunities, and account health risk items.
A+ content, imagery, and listing copy assessed against category standard.
All findings ranked by severity and estimated revenue impact. The execution roadmap input.
After the audit, ARIA monitors the resolved items to prevent recurrence.
Strategy & Advisory includes additional services that compound on this one.
Know what is actually
happening in your account
We work through referrals. If you have been referred, send us a message and we will tell you what we typically find in accounts at your stage.