The Amazon Prime badge is one of the most powerful drivers of sales on the platform, but FBA isn’t always the right fit for every business. With Merchant Fulfilled Prime, you can deliver Prime-eligible orders directly from your own warehouse or 3PL partner while still enjoying the conversion boost that comes with the badge. We help you understand the requirements, complete the application process, and configure your account so you can unlock Prime while keeping fulfillment under your control.
We explain the eligibility requirements, including on-time shipping metrics, cancellation thresholds, and delivery speed standards, so you know exactly what Amazon expects before you apply.

We guide you through the application process, helping you avoid delays and ensuring your account is positioned for approval.
Once approved, we assist in the setup and configuration of Merchant Fulfilled Prime within your Seller Central account, connecting your chosen warehouse or 3PL for seamless integration.

We also provide best practices for shipping templates, carrier selection, and performance monitoring so you can meet Amazon’s strict standards consistently and keep the Prime badge active.


The Reality of Selling Online Today

This video discusses three uncomfortable truths about selling on Amazon, many of which apply to online selling as a whole. For founders who believe their product or brand warrants deeper review, we offer a limited submission process by exception.
We work primarily through referrals.

However, we occasionally review submissions for compelling product ideas, strong founder stories, or clear strategic alignment.

If you believe there’s a fit, share your story below.
Not all submissions will receive a response. If there’s strong alignment, we’ll follow up directly.