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Running a Shopify store takes more than great products, it takes meaningful customer connections. With automated emails, you can engage shoppers at the right time with the right message, without lifting a finger. From welcoming new customers to encouraging repeat purchases and gathering valuable reviews, email automation transforms your store into a brand-building engine.

Email automation is one of the most powerful ways to connect with customers and drive repeat sales on Shopify. By sending the right message at the right time, you can build trust, recover lost revenue, and strengthen brand loyalty without adding extra work to your plate. Below are the most common automations we set up for our clients, along with when they’re triggered and why they matter.

  • Welcome Series

    The Welcome Series is often the very first touchpoint with your brand. Sent immediately after someone signs up or creates an account, this flow introduces your story, showcases bestsellers, and often includes an incentive for their first purchase. It matters because first impressions set the tone for the customer relationship, and a well-crafted welcome can turn curious browsers into loyal buyers.

  • Order Confirmation

    An Order Confirmation email follows every purchase, reassuring customers that their order was received and setting expectations for fulfillment. Since this message is opened more than almost any other email, it’s an important moment to build trust and reinforce your brand. This is triggered automatically at checkout completion.

  • Shipping & Delivery Updates

    Next, Shipping and Delivery Updates keep buyers informed every step of the way. These real-time notifications with tracking details not only reduce “where’s my order?” questions but also enhance the post-purchase experience by providing transparency. They’re sent as soon as an order ships and again when it arrives.

  • Thank You / Post-Purchase Follow-Up

    A Thank You or Post-Purchase Follow-Up email builds on that momentum. Sent within a few days of delivery, it gives you a chance to thank customers personally, share helpful product tips, or recommend complementary items. This creates a sense of care and opens the door for repeat purchases.

  • Review / Feedback Request

    Shortly after, a Review Request flow encourages customers to share their feedback and leave a rating. Sent 7–14 days after delivery, depending on the product, these reviews build the social proof that new buyers rely on and improve overall conversion rates across your store.

  • Abandoned Cart Recovery

    One of the most profitable flows is the Abandoned Cart Recovery series. Since nearly 70% of online carts are left behind, reminding shoppers of what they left behind within a couple of hours—followed by another nudge within 24–48 hours—can recover significant lost revenue.

  • Browse Abandonment

    The Browse Abandonment flow works earlier in the funnel. When a shopper looks at products but doesn’t add them to their cart, a gentle reminder sent within 24 hours helps keep your brand and products top of mind, often nudging them back to complete a purchase.

  • Win-Back / Re-Engagement Campaigns

    For customers who haven’t engaged in a while, Win-Back Campaigns re-spark interest. Triggered after 60–90 days of inactivity, they remind customers why they loved your brand in the first place and often include an incentive to return, helping reduce churn.

  • Loyalty & Rewards Emails

    If your store runs a rewards program, Loyalty and Rewards Emails keep customers engaged by celebrating milestones, showing points balances, or offering referral bonuses. These touchpoints are sent automatically when a customer takes an action in your loyalty program and drive repeat sales through gamification and recognition.

  • Newsletter / Promotional Campaigns

    Finally, Newsletters and Promotional Campaigns are a consistent way to keep your brand top of mind. Scheduled weekly, bi-weekly, or monthly, these updates highlight new products, seasonal sales, or brand stories—keeping your audience engaged and primed to purchase.

With over 15 years of eCommerce experience and 8 figures in managed sales, we’ll set up proven email automations that boost conversions, build loyalty, and scale your Shopify store.

Automate your emails, grow your sales, and free up your time.

Schedule your 15 minutes discovery call HERE.

Starting at $500/ 5 hours upfront, then pay as you go.
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