costs more than it costs to fix
The cost of fragmented reporting is not just the time spent assembling it. It is the decisions made from incomplete or contradictory data.
Channel performance reviewed in isolation
A channel that shows strong ROAS in isolation may be producing lower contribution margin than it appears when COGS, fulfillment fees, and returns are applied. Platform dashboards show gross revenue and advertising ROAS. They do not show contribution margin. Decisions made from gross revenue data optimize for the wrong number.
Weekly reporting assembled by hand
A weekly performance report pulled manually from three platforms and assembled in a spreadsheet takes hours to produce and is stale from the moment it is finished. The team that produces it is not doing analysis — they are doing data assembly.
No single P&L view across channels
Amazon, Shopify, and wholesale channels each have different fee structures, shipping costs, and return rates. Without a unified P&L view that normalizes across channels, it is impossible to know which channel is most profitable and where marginal investment produces the best return.
Every channel. Updated daily.
ARIA pulls data from every connected platform on a daily basis and delivers it in a single dashboard that requires no manual assembly.
Multi-Channel Sales View
Amazon sales by ASIN and marketplace, Shopify sales by product and channel, and wholesale revenue — all in a single view with the same normalization applied. Revenue by channel, by SKU, and by date range. Updated daily from ARIA's platform integrations.
Blended Advertising Performance
Amazon Sponsored Products, Sponsored Brands, Google Ads, and Meta Ads spend and attributed revenue in a single view. TACoS calculated across Amazon advertising and organic sales. Platform-specific ROAS isolated where useful and blended where it matters.
Contribution Margin P&L
Revenue minus COGS, Amazon fees, advertising spend, fulfillment costs, and return credits — by channel, by SKU, and by time period. The number that matters, not the gross revenue that platform dashboards report.
Inventory & Coverage View
Current FBA stock, Shopify inventory, and in-transit inventory against sales velocity. Days of cover by SKU. Reorder alerts integrated into the dashboard so the operational and financial views are in the same place.
Define the metrics. Deploy the dashboard.
The dashboard is built from the platforms that are already connected. No new tracking infrastructure is required for most clients.
Platform Integration Audit
We confirm that ARIA has active connections to all relevant platforms: Amazon SP-API, Amazon Advertising API, Shopify Admin, Google Ads, and Meta Ads. Missing connections are configured before the dashboard is built.
Metric Definition & Dashboard Build
Key metrics defined with the client team: which numbers are decision-relevant, which are context-relevant, and which are noise. Dashboard built to show decision-relevant metrics prominently. Context metrics available on demand.
Delivery Configuration
Daily automated report delivery to the client team. Dashboard access configured. Anomaly alerts set up for metrics that require immediate attention when they move outside expected ranges.
updated every morning.
The dashboard replaces the weekly assembly process and the platform-by-platform review session.
Daily sales view across Amazon, Shopify, and all active channels.
TACoS and channel-level advertising performance in a single view.
Net margin by channel and SKU after all fees, COGS, and advertising.
Days of cover by SKU with reorder alerts integrated.
Dashboard delivered to the client team on a daily schedule without manual intervention.
All data flows through ARIA's platform integrations — no additional tools required.
Data Analytics & AI includes additional services that compound on this one.
See the whole business
in one view every morning
We work through referrals. If you have been referred, send us a message and we will show you what a unified view of your channel mix would look like.