that compound silently
Platform setup errors are not always visible immediately. They surface weeks or months later as unexplained underperformance.
Brand Registry not enrolled or applied incorrectly
Brand Registry unlocks A+ content, the Brand Store, Sponsored Brands, and brand protection tools. An enrollment done under the wrong trademark or linked to the wrong account loses access to every downstream feature. Correcting it requires Amazon case work that can take weeks.
FBA setup without account health baseline
Sending inventory to FBA before reviewing account health metrics, IPI score, and reimbursement claim status hands Amazon the product before the account is configured to support it. FBA fees, storage limits, and shipment requirements vary by category and enrollment state.
Shopify store built without Amazon integration logic
A Shopify store and an Amazon catalog that are not integrated produce two separate inventories, two separate price management systems, and two separate customer databases. The integration logic must be built in at setup — retrofitting it later is significantly more complex.
One correctly configured foundation.
Each component builds on the last. The sequence matters — setup done in the wrong order produces configuration conflicts that require unwinding.
Brand Registry & Identity Enrollment
Trademark verification, Brand Registry enrollment, Brand Store activation, and brand name assignment across all applicable marketplaces. Includes review of the catalog's existing brand field values and correction of inconsistencies that block Brand Registry application.
FBA Enrollment & Account Health Baseline
FBA category approval where required, shipment plan configuration, IPI score review, and reimbursement claim audit before the first shipment is sent. The account health baseline identifies issues that need resolution before inventory is committed.
GTIN & Catalog Architecture
UPC/GTIN assignment, parent-child variation structure, category and item type mapping, and listing creation architecture. The catalog structure set at this stage determines how listings perform in search and how variations are attributed — changes later require case escalation.
Shopify Platform Configuration
Theme setup or audit, product catalog import, payment and shipping configuration, and Amazon integration logic setup. For brands deploying on both Amazon and Shopify, the integration layer is built here so inventory, pricing, and orders flow correctly from the start.
Sequence before speed.
Setup should not be rushed. A correctly configured account takes two to three weeks. A misconfigured account takes months to correct.
Pre-Setup Audit
For accounts that already exist (even if new), we audit the current state before making any changes: existing brand assignments, variation structure, FBA enrollment status, and any open account health issues. The audit determines what is already correct and what needs to change.
Sequential Configuration
Setup is executed in the correct sequence: brand registry before listing creation, account health resolution before FBA enrollment, catalog architecture before advertising structure. Sequence errors create dependencies that are expensive to untangle.
Handoff Documentation
Every configuration decision is documented: what was set, why it was set that way, and what will break if it is changed. The handoff document is the operating manual for whoever manages the account going forward.
documented completely.
Every setup decision is documented. The team that runs the account going forward does not have to reconstruct what was done or why.
Completed Brand Registry setup with Brand Store activated and brand name correctly applied across catalog.
IPI score, account health metrics, and reimbursement claim audit completed before FBA enrollment.
Shipment plan configuration, category approvals, and storage limit review documented.
GTIN assignments, parent-child structure, and category mapping documented.
Platform setup and Amazon integration logic documented and verified.
ARIA connects to the configured account immediately after setup for ongoing monitoring.
Operations & Platform includes additional services that compound on this one.
Configure it correctly
before it costs you
We work through referrals. If you have been referred, send us a message and we will review your current account configuration and identify what needs correction.